Grow Sales and Your Bottom Line

Let's look at examples of each of these objectives, how catalogers generally apply their skills to them and how to measure results for each.

Test a new product category, line extension or spin-off catalog candidate. Every cataloger wants to test product line extensions of already successful categories. After all, this is how you grow your business, right? A safety-products catalog might introduce, say, a new line of protective glasses. An insert can be an ideal way to give the items a special introduction and appropriate promotional positioning. It also can be used to highlight a merchandise category that might have potential for a spin-off book.