Grow Sales and Your Bottom Line

In Your Creative

While consumer catalogs have used order-form changes to test offers, messages and even products, b-to-b catalogs — with their more common single page, back-of-the-book order form — usually must find other ways to test new ideas. It might surprise you to learn, however, that printing, binding and blow-in technologies have brought additional options in insert media — options you can use in your testing initiatives.