Grow Sales and Your Bottom Line

Control — No offer

Test A — Free shipping and handling

Test B — Free electronic product with any order of more than $200

Test C — Graduated premiums with orders of more than $100, $200 and $300

Test D — Free gift certificates for video rental and pizza with each order

Measure results: Compare results of each test against the control (no offer) and determine gain. A break-even analysis will tell you what percentage of gain you'll need to cover the cost of each test.