Groupon to Acquire LivingSocial

Total Retail’s Take: After Groupon announced its acquisition of LivingSocial, the company’s stock dropped about 10 percent. This isn’t the first time LivingSocial has had negative effects on a company. In 2010, Amazon.com invested $175 million in the e-commerce marketplace, only to report a $169 million loss two year later. Groupon has faith that LivingSocial will bring an extra 1 million customers and $15 million in revenue per quarter.