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* 12.5 percent more than 5 fewer.
(Mean: 2.5 fewer)
Here are some reasons you gave for cutting back:
* not enough successful new products to warrant an additional book;
* we do more re-mails;
* reduced our frequency;
* cost and time to return;
* mailed too heavy last year; 2007 goal was to be more efficient without sacrificing too much demand;
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