Groundbreaking Survey Part of Big Package

* more narrowly market-focused catalogs; and

* new catalog start-up program.

And Why Fewer?

Then we asked, “How many fewer base catalogs do you have this year compared to last?”

* 44 percent said 1 fewer;

* 25 percent said 2 fewer;

* 6 percent said 3 fewer;

* 0 said 4 fewer;

* 12.5 percent said 5 fewer; and