Greening with Five P's (446 words)

NTO uses recycled (50 percent post-consumer), processed, chlorine-free paper for the cover stock of NTO's Early Winters catalog. "We reduced basis weight to offset the increased cost of the recycled paper," explains NTO's corporate sustainability manager, Derek Smith.

Postal: Patagonia uses catalog inserts and NTO order forms to promote The DMA's Mail Preference Service to customers wishing to opt out of mailings. NTO and Patagonia also cut down on waste by effectively merge/purging their lists to reduce duplicates. Patagonia uses no foils or plastic windows in its mailings and NTO uses corn starch-based envelope windows.