Greening with Five P's (446 words)

Printing: Patagonia prints its catalogs on various types of recycled fiber paper. How does the company make higher-cost recycled paper work economically? Carrie Randolph, direct commerce manager for Patagonia, says, "We spend a lot of time sourcing our options." Environmental correctness is important to many Patagonia customers, who expect it and reward Patagonia with their business.