Green Mountain Coffee Takes Headfirst Approach to Social Media

*BizRate: “A great social media tool for us,” Crites said. “We get great quotes off it daily.”

Give Consumers Easy Access
Green Mountain’s overall approach to social media is to make it easy for consumers to access, rather than expecting them to go find it. With that in mind, the company soon will launch a microsite off its homepage that'll consolidate all of its social media endeavors, including Facebook, Twitter, its blogs, YouTube and others. “We’re trying to mush all the social media stuff to a single page with reviews, endorsements and tweets,” Crites said.