Green Mountain Coffee Takes Headfirst Approach to Social Media

* PowerReviews: “We love PowerReviews,” Crites said. Of course, it helps that Green Mountain products average a 4.5 out of 5 rating, he noted. “But we do get a lot of bad reviews, too.” For instance, K-cups are plastic and can’t be recycled, and Green Mountain gets a lot of flack for this. “We know it’s an issue that we can’t resolve yet. But it’s better for us to deal with it openly through social media.”