Green Mountain Coffee Takes Headfirst Approach to Social Media
By
Paul Miller
and All About Roi
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Crites summarized Green Mountain’s approach to social media as such:
* Facebook: With a following of passionate and loyal coffee drinkers, Green Mountain posts briefs on its endeavors, as well as a recent series of “quiz” questions about fair-trade coffee.
* Twitter: “Our work on Twitter is based on searches,” Crites said. “We search Twitter to see if somebody’s complaining about our products. Then we respond with a 'here’s a link' on how to solve the problems. We also can automate it so our blog posts go on our Twitter page” with links to them.
0 Comments
View Comments
![](https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2014/04/Paul_Miller.jpg&w=51&h=51&c=true)
Related Content
Comments