Green Mountain Coffee Takes Headfirst Approach to Social Media

More recently, Green Mountain has made social media a key element in its web endeavors, and on Oct. 7, its director of consumer direct, Ken Crites, explained the Waterbury, Vt.-based company’s approach during the Hudson Valley Direct Marketing Association’s fall luncheon in Greenwich, Conn.

In addition to maintaining a Facebook fan page as well as a Twitter address, Crites pointed out some social media wild cards that have served Green Mountain well. For instance, the company is active with HouseParty.com, a web-based facilitator of Tupperware-type parties that consumers can host to pitch the Keurig and its vast array of Green Mountain-branded, single-brew K-cup coffee ground containers.