Creative Cut: Green Mountain Sticks to its Green Word

The insertion of the testimonials in appropriate places reinforces the brand. The use of graphics for Fair Trade Certified and Made in Vermont gives the good feeling of working with farmers from around the globe — and those in our own backyard.

Combining silhouetted merchandise with lifestyle shots gives the spreads life and pacing. And repurposing graphics on the coffee packaging as editorial shots not only saves money, but maintains the continuity of illustrative style.