Creative Cut: Green Mountain Sticks to its Green Word

I recommend the following improvements:
■ crop the merchandise or rephotograph for a more cohesive merchandise presentation;
■ identify the page where the merchandise is sold;
■ downsize the oversized cup so it appears as a cup and not a pitcher; and
■ add the graphic symbol for Café Express to the existing “Save time” message so customers get the visual/copy impact from the beginning.