Green Mountain Coffee Roasters catalog offers much, but the catalog has room for improvement

By Ra Cooper

Cover

The multiple-image front cover in grid format gives an overview of the catalog. It’s somewhat of a surprise merchandise gathering, given the name of the catalog. Appealing shades of butterscotch and coffee bean brown backgrounds serve as backdrops to the merchandise and recognizable logo.

The surprise is a giraffe breaking out the grid, simultaneously bringing your eyes to the Web site address. A free shipping message is not only a quick read; it’s a proven action device in direct marketing.