Green Mountain Coffee Roasters catalog offers much, but the catalog has room for improvement

By Ra Cooper

* For more on merchandising, copy, design and pricing
in the Green Mountain Coffee Roasters catalog,
click on “Web Exclusive: More on Green Mountain”
under Related Content.*

Sandra Cooper is vice president, creative/account services at Marke Communications, a full-service direct marketing agency. She works in partnership with a client and an account team to analyze issues and execute creative solutions backed by a solid marketing strategy. You can reach her at (212) 201-0618 or scooper@marke.com.