Green Mountain Coffee Roasters catalog offers much, but the catalog has room for improvement

By Ra Cooper

Conclusion

As much as I love this company, its catalog could be better. No doubt, it still works. And the company is what it says it is: committed to the global community.

But being an avid coffee drinker, I think it could be a much more effective catalog, if merchandisers, marketers, art directors, writers and stylers worked more as a team to communicate the fine products.