Creative Cut: Green Mountain Sticks to its Green Word

In the ever-improving world of coffee, the Green Mountain Coffee Roasters catalog has a clear focus, which is simply stated in the opening of the president’s letter: “Coffee is more than just something to drink; it’s a powerful connection to each other, and to the rest of the world.”

In this catalog, coffee is the world’s language. You read it in the letter. You see it in the merchandise selection. Green Mountains’ mission is to support the global community. Many businesses make this their intention, but with Green Mountain, it’s a reality, evidenced on every page of its catalog. From the onset, I felt emotionally programmed to like what I saw and to feel good about buying from this company. The merchandise is unique and the coffee offering is special.