Mining Your Customer Files
GREATER SALES and PROFITS AWAIT when you realize that all customers are not created equal
• The best outside rental lists, the continuations, pulled just over 2 percent, with a $52 AOV, while new test rental lists were below these numbers.
We see this “stair step phenomenon” occurring over and over again with customer responses. Understanding this principle is critical to working the buyer list harder.
- Companies:
- J. Schmid & Assoc.
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