Mining Your Customer Files
GREATER SALES and PROFITS AWAIT when you realize that all customers are not created equal
By
Jack Schmid
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Let me demonstrate this concept with an example. Several years ago, when working on the circulation plans for a medium-sized catalog client, we were able to go into the catalog’s database and quantify the customer list RFM (recency, frequency and monetary value) segments and use them for test mailings. A simple segmentation (not unlike the one in the chart) was mailed with the following results:
0 Comments
View Comments
- Companies:
- J. Schmid & Assoc.
Jack Schmid
Author's page
Related Content
Comments