Mining Your Customer Files

Today’s computer technology has made building a catalog database more cost-effective and user-friendly. Further, applications in personalized printing, in-line message affixing, etc., allow catalogers to personalize the message and take customer communication to a new level. One word of caution—if your tracking of source codes and buyer information is not at the 90-percent to 95-percent level, forget data mining and straighten that out first.