By
Alicia Orr
, Editor In Chief
and Catalog Success
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Well-Trained People Are the Key
Lands’ End’s CSRs receive extensive training. “We try to train them to give each customer the ultimate in special treatment,” says Ballweg. Preferential treatment on the phone includes communicating the feel of the fabric—”things you can’t really do as effectively online or in print,” adds Ballweg.
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Alicia Orr
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Editor In Chief
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Catalog Success
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