Great Customer Service Starts with Great CSRs

In today’s highly competitive catalog arena, service has become a make-or-break proposition for many companies—not a nicety.

To stay in the game, it’s imperative that catalogers provide real service to their customers, not just lip service. “Service should benefit the customer, not just be a marketing tactic for the company,” says telemarketing consultant Liz Kislik, of Liz Kislik Associates.