By
Alicia Orr
, Editor In Chief
and Catalog Success
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In today’s highly competitive catalog arena, service has become a make-or-break proposition for many companies—not a nicety.
To stay in the game, it’s imperative that catalogers provide real service to their customers, not just lip service. “Service should benefit the customer, not just be a marketing tactic for the company,” says telemarketing consultant Liz Kislik, of Liz Kislik Associates.
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