Great Catalog Design for the Design Impaired

“You went through a complete redesign a few years ago, right?” I asked.

“You bet,” said the cataloger. “Great stuff.”

“And the redesign included a design template you were going to follow?”

“Yes, and we’re following it.”

“So are you using the 12-by-12 grid that was part of that template?” I asked.

He looked puzzled. “What’s a grid?”