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Occasionally you’ll see a perfectly square and equal layout, and occasionally you’ll see one that’s randomly scattered. But mostly you’ll see pages that are balanced, but not quite.
Send in the Grid
The photos were attractive, the colors good, and all fonts were appropriate. But somehow each of the catalog pages just felt “off.” The cataloger was a $100-plus million housewares firm.
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- Companies:
- McIntyre Direct
Susan McIntyre
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