Great Catalog Design for the Design Impaired

Square and Balanced

“This design is … interesting,” I said.

“We all like it,” said the cataloger, a graduate of an Ivy League business school and well known for his “whim of iron.”

“Did you use your catalog designer?” I asked tentatively.

“Nah. We tried that, didn’t like it.”

“So who did the design?”

“My secretary,” he replied. “I just told her what I wanted, and she did it in Word.”