Great Catalog Design for the Design Impaired

Such designs can work well in a manufacturer’s line book, but not in consumer sales. The solution would’ve been simple: more product density.

Unfortunately, the angry client just dropped the catalog.

If given a catalog-page layout and asked to improve it, most people instinctively start removing elements from the page. “Too crowded,” they’ll say. Blame it on one of the great artistic movements of the 20th century: simplicity, a rebound from the fussiness of earlier eras.