Great Catalog Design for the Design Impaired

* Is it clear what’s for sale and which copy blocks go with which images?

* Is it readable? That is, can I find and read all important copy?

* Does it sell? Are special features identified? Are items shown with images and not just line-listed?

* Is it easy? Does the eye go to the right places?

These are questions designers typically overlook. Don’t do the same.