Great Catalog Design for the Design Impaired

Why does it work? No one knows. But it does. Nor does it matter exactly what the size of the grid is. They all work. When in doubt, get out the grid.

Purple Panic

The cataloger sold accessories, and as I flipped through his layouts, what I saw was color: blinding, overwhelming color. One spread was purple: purple keylines, purple photo backgrounds, purple tints, purple type.