Great to Be Back

In its seven-year existence, Catalog Success has thrived by bringing readers useful, actionable ideas. Plain and simple, nothing fancy. The results have been remarkable, considering the catalog market's relatively small size and maturity. And I intend to build on this thriving platform.

I equate this magazine's mantra to what I've often heard from mailers at industry conferences over the years: "If I can come away from this event with one or two really useful ideas, the trip will have paid for itself." I'd like every issue to yield a whole lot more than that, but if you get one or two million-dollar ideas out of a particular edition, then I'd say we've done our jobs.