Got Purpose?

You need to surprise and delight them. RedEnvelope gets this. The slippers this gift cataloger sells not only are fluffy, but they're also monogrammed and therapeutic. Give your customers more than they know what to ask for!

2. Customers should be part of the product development process. Remember how everyone likes to be in the kitchen on big family holidays while the head chef lovingly rattles off assignments: "You mash the potatoes!" "You stir the gravy!"? People like the opportunity to contribute. With this in mind, ask yourself some more key questions: