Got Purpose?

1. It's all about your customers … all the time. That is, your days of one-shot "customer service" questionnaires and one-time focus groups are over. Don't check "customer research" off your to do list this way. Your customers aren't static, and your interactions with them shouldn't be, either.

Staying close to the customer is everyone's job. Like a healthy marriage, "dating" customers is part of the long haul of being attentive and in-tune. Consider these questions: