Got Purpose?
Five customer-oriented merchandising tips.
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Rea Syverson
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L.L. Bean merchants add new joy each season to their famous boat tote. They make the best use of colors, patterns, monograms, shapes, sizes and container-ability (holder of blueberry breakfast fixings for everyday and flower bulbs for seasons!). They've even introduced a new target audience to totes — pets. L.L. Bean understands its roots, revisits them often and nurtures them for future growth.
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Rea Syverson
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