Got Loyalty Data? It Might Need Rethinking

3. Monitor data over time. Data frequently deteriorates over time as individuals move, gain new email addresses and experience other life changes. To ensure customers are continuing to receive loyalty offers and benefits, make sure to monitor their information over time. If you notice a lack of engagement for several months, consider a reactivation campaign or communication through a different channel. While the customer could certainly have lost interest in your brand, it could also be that contact information changed and you're no longer able to reach them.