Got Loyalty Data? It Might Need Rethinking

2. Validate data upon entry. Customers are making a commitment to the organization when they sign up for a loyalty program, and they're expecting their benefits and communications to be delivered as promised. Poor contact information can get in the way of that agreement.

Putting data validation in place means information is accurate upon collection and ensures poor data won't get in the way of initial messages and loyalty onboarding. You can leverage software in all channels where information is collected and can correct any inaccurate details while the customer is still engaged.