Got Loyalty Data? It Might Need Rethinking

To achieve loyalty program success and aid in customer retention, revenue generation and brand promotion, retailers need to take steps to improve the customer sign-up and data collection processes. There are three simple steps to take:

1. Use progressive profiling. Consider limiting the number of fields required for sign up to a bare minimum. Since some of the top channels are point of sale and mobile, you have very little time to collect information without aggravating your customer. The easier it is for a customer to sign up for a program, the more likely they are to do so.