Got Loyalty Data? It Might Need Rethinking

One of the main requirements for a successful loyalty program is an engaged customer who sees benefit in the program and as a way to better connect with the brand. This all starts with customer signup.

Customers can sign up for loyalty programs in a wide variety of places. In fact, according to a recent Experian Data Quality study, individuals can sign up for loyalty programs across an average of 2.15 different channels. The most popular channel is a company's website, followed by point of sale and the call center.