Got Loyalty Data? It Might Need Rethinking
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The majority of retailers have loyalty programs to drive customer engagement and additional purchases. In fact, 90-plus percent of retailers have loyalty programs. The explosion of these programs is driven by today's empowered consumer. In the era of the consumer review, an ever-increasing number of digital channels and a 24/7 shopping cycle, retailers have less control over consumer shopping behavior than ever before.
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- Experian
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