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In addition to customer acquisition gains, Gorjana & Griffin has seen a big decline in its shopping cart abandonment rate since implementing SmartGift's checkout technology. "The conversion rate of SmartGift's e-gift checkout is 38 percent higher than our overall conversion rate," says Griffin Reidel.
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Melissa Campanelli
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Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.
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