Gorjana & Griffin Turns to E-Gifting for Customer Acquisition

By Melissa Campanelli

SmartGift offers retailers the opportunity to acquire new customers by capturing and presenting gift data such as recipients’ names, email addresses, style preferences, etc. "For some of our retail partners, the gift checkout option brings up to 97 percent new customers in gift recipients," says Monika Kochhar, founder and CEO of SmartGift.

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People:
Gorjana Griffin
Jason Griffin Reidel
Melissa Campanelli
Monika Kochhar

Places:
Laguna Beach

Melissa Campanelli Author's page Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.

Customer Acquisition: Gorjana & Griffin Turns to E-Gifting for Customer Acquisition