Gorjana & Griffin Turns to E-Gifting for Customer Acquisition

By Melissa Campanelli

"Gifting is an integral part of our business," says Jason Griffin Reidel, CEO of Gorjana & Griffin. "Within our philosophy of ‘Love Me, Love You, Love All,’ Love You is about spreading that love to those closest to you via gifting. SmartGift's e-gift checkout solution empowers our customers to express that thought."

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People:
Gorjana Griffin
Jason Griffin Reidel
Melissa Campanelli
Monika Kochhar

Places:
Laguna Beach

Melissa Campanelli Author's page Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.

Customer Acquisition: Gorjana & Griffin Turns to E-Gifting for Customer Acquisition