Google is Now Speaking the Language of Retailers

While Google's move to PLAs represents a pivotal shift in search campaign language, it's the retailers that are latching on and extending the practice into their marketing efforts. This trend will continue to infiltrate retail as more and more companies start to realize the competitive advantage that comes with arming front-line employees with easily accessible and intuitive information. What seems like an ease-of-use factor today will quickly become a competitive advantage tomorrow.