Google is Now Speaking the Language of Retailers

In a traditional search campaign, retailers need to predict which queries consumers are going to enter that would be good matches for this sweater, and then list those queries as keywords in their campaign. Examples of possible keywords might include the following:

• blue sweater;
• turquoise sweater;
• sky blue sweater;
• warm sweater;
• blue cardigan;
• blue cardigan sweater;
• easy-to-wash sweater;
• pretty sweater;
• cheap sweater;
• sweater on sale;
• etc.

Here's how the campaign appears within an AdWords’ report: