Google Buzz: Turning Social Media Buzz Into Marketing Success

As the “buzz” around Google and other social media channels builds, don’t lose sight of the fact that these nascent channels offer you tremendous opportunity to reach and engage your customers and prospects.

Jay Henderson is director of product marketing at Unica, a Waltham, Mass.-based provider of enterprise marketing management and on-demand marketing solutions. Jay can be reached at jhenderson@unica.com.