Google Buzz: Turning Social Media Buzz Into Marketing Success

2. Email marketing must get social. These blurring lines mean it’s easier to share explicitly with an individual or implicitly with anyone who wants to listen. To capitalize on this trend, marketers must mature their social media marketing beyond corporate fan pages and display ads. They must exploit the more powerful idea of using social media to expand the reach of marketing campaigns by promoting social sharing features that make campaigns viral. As sharing content becomes easier and more pervasive, extending a marketing campaign’s reach and going viral are all that more attainable.