Profile of Success — What’s Good For the Goose …
Good people and active customers keep Gooseberry Patch’s Liz Plotnick-Snay on her toes
HOW THE WEB HAS AFFECTED THE BUSINESS: Plotnick-Snay says Gooseberry Patch was on-line back in the early 1990s. Once it put on-line ordering capabilities on the site 10 years ago, the volume began to grow. About two years ago, the cataloger realized that although its customer base was growing older, they were using the Web site for shopping, getting recipes, comparing prices and products, and sharing information with each other.
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