Profile of Success — What’s Good For the Goose …
Good people and active customers keep Gooseberry Patch’s Liz Plotnick-Snay on her toes
HOW SHE DEALT WITH THE CHALLENGE: Plotnick-Snay says the company is using several solutions to solve the inventory problem. The first is seeking out vendors who’ll continue to work with the cataloger under the old ordering system. What’s more, Gooseberry Patch has developed better systems of projections and uses more creative “close-out” options. She also elected to print catalogs one drop at a time. Although this is more costly, Plotnick-Snay says it’s easier to drop or substitute a product later in the season.
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