Profile of Success — What’s Good For the Goose …
Good people and active customers keep Gooseberry Patch’s Liz Plotnick-Snay on her toes
CURRENT CHALLENGE: Inventory management: Gooseberry Patch is a highly seasonal business. Balancing cash flow is always a challenge, Plotnick-Snay notes. But she says vendors increasingly are unwilling to take the risk of stocking inventory. So the cataloger is required to place non-cancelable orders 90-120 days before the summer catalog mails on July 1st. Although Gooseberry Patch may be able to get an initial read of 30 days, the company may not have an opportunity to reorder in time for Christmas.
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