Profile of Success — What’s Good For the Goose …
Good people and active customers keep Gooseberry Patch’s Liz Plotnick-Snay on her toes
About Gooseberry Patch
Company founded: 1984
Headquarters: Delaware, Ohio
Primary merchandise: cookbooks, calendars, organizers, kitchenware, housewares, gourmet foods and food kits, quilts, candles and wreaths
# of SKUs: 900
Customer demographics: women ranging in age from 35 to 65 who enjoy spending time with family and friends; average age is 45; median income is $70,000
Sales channels: catalog 70 percent; wholesale distribution, 27 percent; licensing, 3 percent (approximately 51 percent of catalog sales are ordered online)
# of employees: 80 to 180, depending on the season.
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