Catalog Doctor: More Than a Look-Alike

There was really no reason for folks to buy from the copycat entrepreneurs rather than the market leader, and they eventually folded the business.

If you’re trying to increase market share, don’t simply study the market leaders, check out their designs and think, “If only our catalog looked more like theirs, we’d capture some of their market share.” Customers may mix up your catalog with your competitors’ catalog, so you could lose your valuable customer loyalty.